Archetipical Consumption: It’s a Consumption Trend considering origins and typicality, which provide a unique character to a product. The history of a territory becomes the content of the consumption experience. |
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Body Sense: It’s one of the seven values of the Third Renaissance.
The body and beauty rediscover the aesthetic value of the “golden ratio”, as in Luca Pacioli’s La Divina Proportione. While the body is the new religion, beauty and health now lead to “salvation”. On these pretexts, we need to define a new path of sense for companies and local communities, a new sense of action, redefining values and behaviour. On these themes we need to find ourselves prepared, both inside and outside companies, in terms of design thinking. For this reason the market needs to face the theme of the relationship between fashion, design, cosmetics, as well as territory and food in new ways. With the same sensibility, one also needs to face the theme of well-being and of new initiatives connected to personal needs. |
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Body Visions: In the book “Body Visions”, Future Concept Lab explores the values, the behaviours and the successful cases regarding the perception and experience of wellbeing and beauty. The book proposes a trip to five continents, identifying and illustrating the trends of the body both for the present and the future are illustrated in this book, including examples and successful case studies in the world of retail and Spas, beauty salons and perfume shops.
With “Body Visions” the trends that define and describe the new qualities of life are under investigation: the body's and soul's serenity, the beauty rituals and care to be shared, the energetic body challenge, the memory and places storytelling through one's own physical experience.
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Choc & Chaos: It’s the MindStyle regarding new forms of chaos, with its often traumatic and unexpected dynamics: today it’s considered to be a possible source of new vital energy that stimulates people to undertake new directions and behaviour.
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Collective Imaginary: please add description |
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Consum-author: See Consum-authors. |
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Consum-authors: They are the protagonists of present and future consumption, individuals with innovation in their blood and brain, and always greater expectations in every field, from fashion to technology and to the media, from those everyday purchases to journeys and to free time.
They have been analysed and described in the book “Consum-authors. The generations as creative enterprises”: this book has the objective of placing the market at the centre of a new strategic vision that conciliates the quality of products, management and daily life, according to an interdisciplinary, innovative and humanistic practice.
Consum-authors are: Posh Tweens, Expo Teens, Linker People, Unique Sons, Sense Girls, Mind Builders, Singular Women, DeLuxe Men, Normal Breakers, Pleasure Growers.
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Consum-autor: See Consum-autors. |
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Consumption for Occasion: It’s a Consumption Trend considering people’s personal lives, which are organized following a series of actions, driven by everyday life occasions. Consumption can respond and correspond to these occasions, transforming habits into rituals. |
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Consumption of Vital Memory: It’s a Consumption Trend considering the affective values that shape the product identity. Objects have the power to connect generations, embodying the transversal elements people of different age groups have in common through cultural transmission of knowledge. |
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Convivial Consumption: It’s a Consumption Trend considering shared forms of consumption, which become the most relevant and incisive, extending their expressions from the use of technology to a whole range of products and services. |
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Coolhunter: Coolhunters are young creative people, usually freelancers, gather and report all those interesting (cool) expressions emerging in the urban and domestic reality of a specific city, where they live and work, giving photographic and written evidence. Their wide observation of microtrends includes how people dress, which are their cultural or consumption preferences, which are the new city venues. |
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Coolhunters: See coolhunter. |
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Coolhunting: Coolhunting is the collection and interpretation of street signal.
The activity of coolhunting consists mostly of gathering and recording information, on how people dress, their cultural or consumption preferences, new city venues etc., by taking photos and notes. FCL has in the past years experimented a systematic way of practising coolhunting, offering to the deployed young researchers not only training on alternative ethnographic methodologies but also a strong theoretical background.
Coolhunting is neither a job-title coined in the mid nineties, nor a new professional figure: it is rather a valuable method, if integrated with other systematic and consistent set of parallel research activities and design thinking ability. |
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Core & Care: It’s the MindStyle regarding the opportunity to take care of one’s health, to unwind in a space of silence and meditation which become the true “luxury” of the future.
>more info
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