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Frequent questions and answers about TrendsGymnasium


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How much time do I need?

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The training program has been designed to allow enough time between sessions to study and carry out assigned tasks, and is suitable even for busy professionals.
As a reference, you can calculate an average of one week per lesson with a workload at least one hour per day.

How’s the course structured?

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The Foundation Course include a part training and a full training option.

The full training option offers 32 training lessons, distributed in 4 paths dedicated to 4 main socio-dynamic forces and proposed progressively in 4 modules (Microtrends, Macrotrends, Collective Imaginary, Genius Loci).

After completing all four paths, the students will be introduced to Coolhunting, Cultsearching and to a 4P Development project. Every lesson includes an introduction to the specific methodology and a research report together with relevant exercises in order to put learnings into practice.

With this option, students will receive feedback and guidance by the FCL team and top score students may be offered internships for on-the-job training in Milan at Future Concept Lab's offices.

The part training option differs from the full training option in that students must select and study only one of the four available paths, receiving eight lessons plus the Coolhunting, Cultsearching and the 4P Development project.
Students that complete the part training option may not receive any offer for internship at Future Concept Lab.

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What are the study materials?

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The course materials include research reports, research briefs, indications on coolhunting and cultsearching, as well as video and audio files, questionnaires, book suggestions and press materials and whatever is necessary for a better understanding and application of trend.

What do I need?

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All you need is a PC and Internet access. TrendsGymnasium doesn't support Safari browser, optimized for Firefox.

What skills do I improve?

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How to spot trends, how to interpret change, how to practise coolhunting, how to live better knowing the society, how to originate ideas and create hypothesis that lead to successful projects.

Who can enroll?

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Any person who is eager to know, with any cultural and academic background, interested in trend research, business innovation and coolhunting