Cultsearching

Taken from "Nonsolomusica, 2000"

Coolhunting is not enough for a complete research study that leads to innovative projects. People practising cultsearching activity are more experienced than coolhunters, are creative professionals but also young researchers who do not only gather information, but turn their findings into sociological insights. The cultsearching activity helps professionals enrich the interpretation of findings by the experimentation and integration of different methodologies, such as anthropology, ethnography, design research, using however sociological imagination.