International Network

Taken from "Internet Cafe, August 2004"

The observation of people’s everyday life for understanding the dynamics of reality and anticipating the future, has always been the mission of Future Concept Lab, triggered by the desire to explore the material culture of different societies, following the example of the fathers of sociology: Durkheim, Weber, Simmel, going beyond a purely academic background. Therefore, back in 1992 Future Concept Lab started to hire young professionals and researchers around the world, who would be able to become those «highly sensible antennas » for understanding the on-going phenomena and change on a specific territory. Nowadays, our network of correspondents, 50 collaborators operating in 40 cities, allows us the constant monitoring of city trends, new venues and people’s daily life. The international observatory and network of correspondents, is set up of young professionals who carry out coolhunting and cultsearching research activities, has demonstrated to be increasingly useful and necessary, as an integration to the traditional research outcomes, that can be strengthen by data, interpretative hypothesis and creative thinking. Our correspondents live and work in the specific city of their observation.