Print Complete BookPrint This Chapter
Next
 
 

Future Concept Lab



Future Concept Lab is a research institute that stands out on the international landscape as one of the most advanced research centres specialized in marketing issues and trends in consumption. With extensive research activities in Europe, North America, South America and Asia, FCL is headquartered in Milan and has correspondents in twenty-five countries around the world.
In the past 20 years of research, consulting and training activities the Institute has developed an in-house methodology to identify and follow trends through time. More than 200 clients frome every business sector, 10 years of successful trend seminars (Future Vision Workshops) and more than 25 megatrends and hundreds of trends recorded in 10 books give evidence of the efficacy of FCL’s methodology. Our goal is to develop new concepts regarding products, communication and distribution in order to enable its clients to effectively deal with both advanced and emerging markets. The Institute implements integrated research projects based on specific in-house methodologies and research programs that lead to the definition of sector-related scenarios and offers consultancy and training services.
Next