Mission

Since the success of a project often depends on the ability to integrate a number of disciplines, such as marketing, design, ethno-anthropology, psychology. The course proposes a mix between creativity, intuition and research methodology. Therefore during the Trendsgymnasium learning experience, learn how to integrate trend findings giving social interpretation, as well as coolhunting and cultsearching activities together with systematic interpretative tools, part of Future Concept Lab research methodology.

Materials

The course materials include research reports, research briefs, indications on coolhunting and cultsearching, as well as video and audio files, questionnaires, book suggestions and press materials.

Extras

Full-training course participants can attend a one-day seminar of the Future Vision Workshop in Milan.